The use of good visual aids like models and props is one of the best techniques for adding interest, humour and variety to your marketing campaign.
People remember more of what they are told if the experience is multi-sensory, rather than just listening to spoken words or reading printed words on a screen. Visual aids, particularly ‘props’, have a physical presence, texture, feel, perhaps smell also, which can create powerful and memorable metaphors.
Here are some simple examples of visual aids to use:
Over-sized props can be particularly effective, especially for a live event or in front of a big audience where a smaller might have less impact.
Using good and imaginative visual aids brings your product to life and injects a lot of irresistible humour and when done well, awe.
Advertising with humour